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Instructions for beginners - how do realtors sell an apartment? Beginner realtor: what you need to know How to work as a private realtor

The profession of a realtor attracts many people today, especially young people. The attractiveness of this profession for young people lies primarily in the fact that in this work young people see the prospect of becoming financially successful, and in today's reality this is important. That is why there is a large flow of applicants for this profession. But does everyone manage to become a successful realtor? What qualities do you need to have in order to compete in the market? How to become a realtor - this is the question applicants ask themselves?

We will immediately answer that this profession requires special dedication and patience before it begins to bring satisfactory dividends. As in any other profession, becoming a professional takes a lot of work. And in the profession of a realtor, you still have to keep learning, mastering several related specialties at once - a manager, a lawyer, a psychologist, an analyst. If you are ready to work for the result, then sooner or later success will come to you. But if you are interested in this profession only for the sake of financial results, if you just want to improve your budget and consider this work a temporary stage in your life, then you should not even start.

Realtor: where to start

When thinking about how to become a successful realtor, you should expect very high competition in this field of activity. This profession was visited by many people who at some point in their lives were left without work - teachers, accountants, etc. Many, having tried themselves in this business, left with nothing. But those who remained have turned into “business sharks” and they are not at all going to leave their positions and give way to you. Coming into the real estate business, you should keep this in mind.

How to get started as a new realtor? Starting any business is never easy. Be ready to work your way with incredible work, counting on a decent reward only in the near future, and do not expect to receive momentary “easy” money.

It may seem to many that work without the control of superiors, without specific instructions and requirements, which is the work of a realtor, is a very positive factor. However, not everyone is capable of independence and high self-organization - this work will require such qualities from you. Get ready for the fact that no one will prompt and instruct you.

In the work of a realtor, there is a lot of routine that you have to do, overcoming your own reluctance to engage in a monotonous business. Such routine tasks include, for example, “ringing”, which must be carried out periodically, updating and correcting the information base about the objects of sale. The better this work is done, the easier it will be for you to organize transactions.

If you still decide to master this profession, then first you need to decide: will you work alone or will you choose a real estate agency and work in a team. Working for an agency brings a number of significant benefits. Let's start with the fact that it is easier to work in a team. Be that as it may, they will explain to the beginner how to work as a realtor will help you fill out the necessary paperwork and certificates. Belonging to a particular agency is always a positive factor, since the agency has an office with a very specific physical address where you can meet with a client, which is not the case with lone brokers. Clients have more confidence in agencies than in independent realtors.

In addition, the principle of division of labor operates in large agencies, that is, the realtor is mainly engaged in strictly sales, searching for clients, and other employees are engaged in registration and a number of accompanying tasks, which is very convenient.

Therefore, answering the question: where to start a realtor, we can say that you need to start with choosing an agency. Your successful career depends on which agency you choose.

What should you pay attention to when choosing an agency?

First of all, location matters. Clients more often turn to agencies that are located in a convenient location, which may be, for example, the central part of the city.
Further, the age of the company matters, how many years the company has been on the market.
Don't let the number of employees impress you. The fact is that there can be an unlimited number of employees in real estate agencies. The agent's salary directly depends on his own transaction, agents do not have salaries, and therefore the maintenance of any number of employees is not burdensome for the company.

So, the agency is selected. Now you need to know how to become a good realtor?

The first piece of advice worth giving is to start with your appearance. A good realtor always has an impeccable appearance. Such a person is more trusted, they want to sign contracts with him and conduct transactions. Updating your wardrobe is the first thing you need to start working as a realtor.

What a Realtor Should Know

There is no unified training system in this area yet. Therefore, many agencies are ready to independently offer beginners their own training programs. First of all, such programs give the first idea about the real estate market, about what kind of houses there are, how different types of houses differ from each other, how to conduct a transaction, what documents are needed to complete a transaction. Such classes provide basic information, the so-called starting point. Of course, tutorials like this won't tell you where to take a client, but you will get the introductory information for the job.

In addition, it is necessary to understand that real estate work can conditionally be divided into two areas: the provision of services and the actual sale of services.

What a realtor needs to know for a successful job? Of course, the realtor must be well aware of how to provide the service. Soon you will be well versed in the provision of services, that is, you will be able to advise the client on the procedure for conducting real estate transactions, what package of documents will need to be collected, how documents should be drawn up, which authorities should be contacted, what is the cost of processing real estate transactions etc. But in addition to providing consulting services, it is important for a realtor to sell a service. And this means that after receiving a consultation, the client should wish to continue cooperation with the agency and with the realtor in particular under the contract, and not try to resolve their issues on their own.

Therefore, the information knowledge possessed by a realtor is not enough for successful work. First of all, what a realtor should know, this is:

questions of psychology
ability to understand customer personality types
business negotiation skills
the ability to inspire confidence and disposition of the client
ability to explain persuasively

In addition, you need to understand that real estate transactions are associated with the solution of some legal and legal issues. And this means that a good realtor must have knowledge in these matters. A realtor will be successful only if, among other professional skills, he has basic knowledge of the legal execution of a transaction, the correctness of filling out documents.

Thinking about how to become a successful realtor, you should know that a realtor also has to understand economic issues, be able to analyze the supply and demand market, and understand bank loan programs. A good realtor should be well versed in real estate prices, take into account the influence of seasonality, and be able to reasonably conduct a dialogue with the seller and buyer.

Do not forget the fact that a realtor in the field of real estate works not only with ordinary ordinary buyers, but also works with investors for whom the liquidity of the money invested is important. The ability to correctly assess the factors that affect the profitability of investment projects is a high quality of a realtor's professionalism.

Of course, a realtor must be well versed in the types of houses, in their layout, in order to be able to characterize all the advantages and disadvantages of a particular project.

What should a realtor know besides the above? The work of a realtor is not complete without advertising. The ability to correctly think over an advertising company when selling an object is, at times, a decisive factor in a successful sale. The realtor thinks over the text of the advertisement, the style of the advertisement, the target audience, the methods of advertising, etc.

Clients turn to the agency and want to deal exclusively with professionals. And what should a beginner do, where to start the work of a realtor, if there is not even basic knowledge and work experience? Most large companies conduct training in stages, starting from scratch. Subsequently, as the work in the company continues, the staff undergoes a series of trainings that are aimed at improving their professional skills.

There are no age restrictions in this profession. Both today's graduates and people with great work experience can try themselves as a realtor

Photo: TASS / Interpress / Petr Kovalev

It is impossible to get a diploma of a real estate agent or a realtor today. There are no special faculties teaching this profession in any state educational institution. At the same time, in order to succeed, the realtor will have to master a wide range of skills and competencies. Brokers often have to be lawyers, psychologists, diplomats, analysts and even designers at the same time.

However, this does not scare the Russians. According to market participants, the real estate business continues to attract compatriots for a number of reasons. We learned about how to become a successful realtor from scratch and where to get professional skills.

Today, a real estate agent is not just an intermediary dealing with a whole range of tasks. A good specialist should understand the current market situation, have sufficient legal, technological, marketing and financial qualifications. Studying the market situation and understanding its development trends, consulting potential sellers and buyers, selecting suitable options for them, conducting legal due diligence of a property, transaction support - this is not a complete list of duties of a modern broker.

“In addition, the realtor often acts as a psychologist. During the conclusion of the transaction, both sellers and buyers experience severe stress. The task of the specialist in this case is to relieve the tension that may lead to the failure of the agreement, ”says Mikhail Kulikov, director of the secondary market department at Inkom-Nedvizhimost.

It is widely believed that real estate work is a source of easy big money and does not require a professional approach and qualifications. “Such a misconception was formed back in the 90s. Then, with some reservations, this could be called true. The market was only in its infancy and was not only civilized, but even somehow structured. Today, consumer demands and expectations have changed, work technologies have stepped far ahead. Under these conditions, it is simply unrealistic to work successfully without having the necessary knowledge and skills,” says Oleg Samoilov, Vice President of the Russian Guild of Realtors* (RGR).

With the onset of the crisis, it became much more difficult to work as a real estate agent, Mikhail Kulikov believes. “The crisis hit small real estate agencies especially hard. Single brokers also have a hard time. Most often, in the absence of clients, they are engaged in some other activity, returning to the real estate market after its revival. During crisis turbulences, it is better to be on the staff of an industry-leading company,” he adds.

Photo: ITAR-TASS / Valery Matytsin

Where to start for a newbie

The advantage in applying for a job will be for those candidates who already have experience in sales, a law firm or a bank. As practice shows, such employees are the most successful, says Ilya Progonnov, head of the apartment sales department of the residential real estate department of Penny Lane Realty. However, a person from the street can also become a broker.

Large real estate agencies are ready to train their future employees on their own. As a rule, the program includes trainings and practical exercises on negotiation, sales technology, and legal issues. Novice realtors learn to search for and attract clients, draw up contracts, engage in the formation and support of transactions. In addition, they study the areas of the city and the level of real estate prices.

A basic vocational training course that allows you to obtain the necessary primary knowledge can be taken not only from the employer. For example, training for brokers is carried out by professional organizations - the Moscow Association of Realtors and the Russian Guild of Realtors. In the latter, for example, there is a special program of voluntary certification. It includes the necessary market knowledge and service delivery standards. At the end of the training, all graduates must confirm their knowledge by successfully passing the exam.

It is best to start your career in a reputable real estate agency, where they are ready to devote time to a beginner, advises Oleg Samoilov from RGR. “The practice of mentoring has been developed in the real estate industry. A novice realtor will have to go through a number of stages: “watch how I do”, “do it with me”, “do it under my supervision”, “do it according to my instructions”, “do it yourself, but report to me” and just “do it” . Most often, problems arise for those who have passed only half of this path, but already consider themselves specialists. Faced with a non-standard situation in negotiations or in a complex transaction, they are lost. In the agency, in any case, more experienced colleagues, lawyers and managers will insure, ”he explains.

Choosing your market segment is an important issue for a novice broker. The easiest is mass rental housing. People with a low level of competence can get there. However, this segment is less prestigious: a lot of impressions, high competition and low earnings. Transactions in other segments require more experience and patience. You need to be ready to regularly improve your skills in order to meet the changing realities of the market, Oleg Samoilov is sure. Today, there are also various courses and seminars for advanced training, including remote ones.

Photo: ITAR-TASS / Alexander Ryumin

Who is suitable for this profession

Real estate agent is a profession without age. Both a graduate of the institute and a person with experience can try their hand, says Alexander Moskatov, managing director of the brokerage department of the Miel-Network of Real Estate Offices company. At the same time, it is very important for a potential candidate to be able to present themselves. “We should not be ashamed of our employee. His speech must be correct, he must understand the social level of the people with whom he will work. We must try to match them at least outwardly. But if we see the presence of the competencies we need, appearance and education go by the wayside,” explains Ilya Progonnov from Penny Lane Realty.

The profession of a realtor is not suitable for those who need stability and the ability to sit straight on a chair in their work, Mikhail Kulikov from Inkom-Real Estate is sure. According to him, all good agents are a little adventurers. Accordingly, candidates who are naturally dynamic, mobile, sociable and cannot imagine their life without interesting communication are more likely to succeed.

In the process of work, you will have to contact with different people - buyers, sellers, counterparties, other realtors. “Sometimes clients behave not quite adequately, but this medal has another side. One of the main advantages of the profession is the constant improvement of communication skills,” says Mikhail Kulikov.

The future realtor will have to master many new skills. For example, you need to have technical knowledge regarding apartments, buildings, layouts and materials. It is equally important to navigate the legal plane. “Even before the transaction will be accompanied by a lawyer, we can identify many nuances. Of course, we are psychologists. Often a person not only buys an apartment, but also resolves incidental conflicts in the family. In addition, buying an apartment in the premium or elite market is a serious financial enterprise. This means that we must advise the client in terms of possible income, risks and prospects,” says Ilya Progonnov.

Nevertheless, the main condition for successful work in this profession is love for people, willingness to help them, Oleg Samoilov is sure. “You can call it empathy, the ability to understand the needs and circumstances of people, translate them into the language of the real estate market. Without this, it simply won’t work out in our profession seriously and for a long time, ”he concludes.

* The norms of the modern Russian literary language require the spelling of the word "realtor" through the letter "e". The Russian Guild of Realtors brand was registered before this linguistic norm came into force, so the word in the name of the association is written with the letter “e”, as was customary in the early 1990s.

The real estate sector is developing more and more dynamically every year, it seems to many that work in this area promises a lot of money and a successful career. realtor? Such a profession is almost never taught in institutes, and specialists in their field have achieved heights based on their own experience, in fact, what nuances need to be taken into account so that your start in a new work area becomes obviously successful?

where to begin?

Before choosing any direction of work activity, it is necessary to clearly understand what the profession will lead you to, what it is, what pros and cons it promises. So, you are a real estate agent. Where to start your work?

First of all, let's define what such a vacancy is and what manipulations you have to deal with. In general terms, an agent can be called an intermediary who facilitates the implementation of a transaction for the sale, exchange, leasing of apartments, cottages, warehouses (that is, real estate objects). He selects suitable options, brings people together, prepares legal documents, provides advice, checks the compliance of transactions with the law.

Professional education

Where can I find out what a real estate agent's job entails? How to start education in this area? It should be noted that there are no higher educational institutions that train such personnel. In its pure form, this profession is not represented in our country in any institute or university. At the same time, of course, a higher education is what any real realtor should have. Where to begin? There are several options:

Property management. This direction has a technical bias to a greater extent and relates to renting or buying and selling very indirectly.
law faculties. Deep knowledge in the field of civil law will help a real estate agent to carry out any, even the most controversial and complex transaction within the law.

Agent portrait: personal qualities

What should a new real estate agent look like? How to start working on yourself to master such a profession? It should be noted that real estate professionals are people of a special warehouse, it is almost impossible to artificially cultivate the personal qualities necessary for this. So, a realtor must have:

Vitality and cheerfulness. Remember, you will have to work a lot, often travel, and it can go into the category of everyday life.
Physical strength and good health. Numerous shows and trips are impossible in conditions of frequent illnesses.
Resilience to stress. By the way, any work with people implies the need for this quality.
Sociability. If you do not like and do not know how to communicate with people, this job is definitely not for you.

What should be learned?

However, personal qualities alone are not enough. In what directions should a realtor develop? Where to start your professional path? The following tips will help you succeed:

listen to the opinion of professionals, adopt their techniques;
regularly study data from newspapers, magazines and books;
rationally use free time, engage in self-education;
be punctual and do not forget about appointments;
try to make as many useful acquaintances as possible, profitable connections will never be superfluous;
take care of your reputation; not a single client or agent will work with realtors who are cheating;
show restraint, sometimes excessive haste can lead to blunders and disruption of the transaction;
tune in to the positive, not without reason they say that thoughts are material.

About other people's mistakes

How to get started as a real estate agent? In addition to general recommendations on what to know and do, the most common mistakes should also be taken into account. This information will help prevent them in the future.

Do not impose your services on everyone who wants to listen to you, it is likely that there is no need for them, and the person just wants to talk, unnecessary conversations will only take away your working time.
Don't take failure too harshly, remember that a deal being dropped or dropped is fairly common, and in most cases it's not the professional's fault. Take this as a valuable experience and do not despair, a negative attitude can be transferred to future meetings.
Lack of sales skills and lack of understanding of the need for these skills. Professional courses or communication with experts in their field will help any beginner fill this gap.
Lack of desire for development. Remember that in order to achieve high results, each person must develop and try to overcome his own ceiling, do not consider yourself smarter than everyone else.
Obtaining exclusively theoretical knowledge. Pay attention to the fact that work in the field of real estate implies, first of all, live communication with people, which is why it is not enough to have an extensive theoretical base to achieve what you want. It is extremely important to be able to use existing knowledge in practice and adjust it to a specific situation.
Lack of understanding of the importance of developments. An operating time, or a script, is an approximate scenario for conducting a conversation, roughly speaking, a template. Having thought over several typical templates, it will be easier for you to navigate, making only minor changes as you communicate with the client.

If you can foresee all these mistakes, you will make an excellent specialist.

About financial understanding

Answering the question of where to start a novice realtor, it is necessary to note the fact that a large number of young people consider this profession to be quite easy, bringing easy money. Please note that this is absolutely not the case. Mediation in real estate is a hard and painstaking job that requires endurance and full dedication. Your earnings will be piecework, it will depend entirely on the deals made, that is, on the efforts you have made. With the inability to work and lack of knowledge, such work is the easiest way to bankruptcy.

Where to look for a job?

Where Should a New Realtor Go? Where to start looking for a job? The ideal first place of work is a large company with a solid staff, do not be afraid to get lost among other employees, your task is to get the necessary education and develop the first base of potential customers. Large firms often provide training that will be useful to you. In addition, large corporations also have professional legal teams ready to support each employee.

First direction

How to get started as a real estate agent? Probably, even a non-specialist knows that there are two basic areas in real estate: buying and selling and renting. The last direction is simpler and easier to master. Having settled down to work on real estate transactions, beginners will be able to gain basic experience in a short time:

A large number of transactions will allow you to communicate with different clients (the practice of communicating by phone and in person, studying typical situations, gaining communication skills).
Fundamentals of drafting legal documents and contracts (from the simplest to the more complex).
An opportunity to learn the nuances and pitfalls of working in the field of real estate.

Direct start of activity

What does real estate agent work look like? Where to start building a base? There are a lot of options. In a large company, ready-made contacts are issued to an old-timer or a newcomer. But what about those who from the very beginning want to work only for themselves? In the absence of professional connections, you can go shopping or get information from ads on the Internet, newspapers, magazines, or even at bus stops.

In addition, it would be useful to prepare your own business cards with contact information and distribute them among your acquaintances.

Now you know where to start as a novice realtor, be confident and reasonable. Remember that in order to achieve the best results, you need to combine theoretical knowledge with regular practice, be able to plan your time, see the ultimate goal and not lose heart in case of failure.

Most people at different stages of life have to deal with the real estate market and realtors, without whom it is almost impossible to enter this market. And it doesn't matter if you are going to rent, rent, buy or sell square meters, it is very difficult to make a deal without the help of an intermediary. Accordingly, it can be assumed that work in this area will bring a lot of money, and you should seriously think about how to become a successful realtor. But you will have to master a lot of theoretical points and learn the tricks of real estate mediation from experienced brokers.

Who is a realtor?

A realtor is usually called a private person or organization through which real estate transactions are carried out. The name of the profession comes from the English designation for real estate "realty".

The term “realtor” is not fixed in the current legislation of our country; people working in this specialty in the official language are called real estate agents.

Realtors act as intermediaries between sellers and buyers in the case of the purchase and sale of real estate, or when concluding a lease agreement. Brokers not only bring the seller and the buyer, the landlord and the tenant together if the proposed option meets the requirements put forward, but also accompany the transaction, monitor the observance of the interests of both parties, the legality of the agreements and become witnesses of ongoing transactions. Therefore, the legislative framework is not all that a novice realtor needs to know.

Finding suitable options and organizing property viewings are not the only responsibilities of real estate agents, before becoming a realtor from scratch, you will need to learn a lot of nuances. A professional broker accompanies the transactions at the time of the conclusion of the contract, participates in the process of obtaining title documents for the purchased property by the new owner, signs the act on the performance of work. Among other things, a realtor is a kind of insurance against fraudulent activities in real estate transactions. Therefore, work experience is a must before starting a real estate business.

A good realtor knows how to correctly talk about the merits of a property and point out its shortcomings, knows the technique of successful sales, and works well with objections. After working with a professional broker, clients are always satisfied with the result and are ready to recommend a good specialist to friends and acquaintances.

Realtor Education

Previously, a person who had the skills suitable for the job, even without a higher education, could work as a realtor. True, recently the situation has changed and the applicant's diploma significantly increases the chances of becoming an employee of a real estate agency. Today, there are special courses and trainings, after which you can gain certain knowledge and skills, as well as understand how to become a real estate agent and where to start:

Operations with residential and non-residential real estate;
Courses for beginner brokers will explain to dummies how to become a successful realtor;
Courses for professional real estate agents. How to become the best.

Thus, specialized programs can help acquire and improve the skills of a real estate agent. However, the education of a lawyer, psychologist, economist, engineer will never hurt, but will help you become a good realtor.

Many universities offer training in the specialty "Expertise and property management". Before you start working as a realtor without experience and those who see themselves in this area, you need to get a specialized education.

Of course, there are specialists who have reached considerable heights in the field of real estate trading without having a higher education. But they are rather an exception to the rule. If you think about where to start the work of a realtor, then the answer will be - with higher education. People with a diploma are more trainable, easier to master new technologies, analyze information and learn from experience. The general educational component is also important. People with higher education know much more, they are able to competently support a conversation on any topic, then skillfully lead the conversation to a discussion of the clauses of the contract. Over time, it becomes clear who can count on a promotion, and who will continue to do the dirty work.

The process of becoming a realtor, as a professional, begins only when he proceeds directly to the performance of his duties. In practice, a novice agent hones his skills and fills in knowledge gaps by self-education. How to become a real estate agent from scratch? – Find a mentor and learn from his knowledge and experience.

What qualities should a professional realtor have?

Responsibility, activity, high efficiency are important qualities of a good broker. The knowledge of a realtor in such areas as pricing in the real estate market, price dynamics, the legal framework for the alienation of real estate must be fresh and comprehensive. And over time, a successful agent will be able to think about how to open a real estate agency from scratch and successfully apply the experience and knowledge gained to develop their own business.

What does it take to become a realtor? In addition to knowing the legal framework and the nuances of real estate valuation, a realtor must be:

Sociable. This quality undoubtedly plays a key role in the process of working with real estate. The broker must successfully communicate on business issues with sellers and buyers, tenants and landlords, public utilities and passport offices. In addition, very often the agent needs to find the right words, support the client in a difficult situation, help make the right choice, or even just be a “vest”. A professional broker must have well-honed communication skills, be a psychologist and be able to convince;
Organized and punctual. Delays and inconsistencies can serve as a reason for the failure of the transaction;
Be flexible and be able to achieve your goals. To find a compromise between the parties, the broker must be able to maneuver among the arguments of the parties and masterfully negotiate. However, the ultimate goal - the conclusion of the transaction, must be achieved without fail. Since, excessive compliance will not allow a novice realtor to stay afloat in a raging ocean of competition;
Tactful, educated, able and willing to listen. The combination of such qualities will not hurt any profession that is closely related to communication.

Responsibilities of a Realtor

The range of duties of a real estate agent is quite wide:

Search, study, selection of real options for buying, selling or renting;
Consultations on certain characteristics of housing and the degree of compliance with their stated requirements;
Assistance in negotiating the disputed terms of the contract;
Assistance in collecting the necessary package of documents (certificates from the housing office on the absence of arrears in utility bills, an extract from the apartment, confirmation of the absence of additional applicants for housing);
Control over the fulfillment of the terms of the contract (timely release of the apartment);
Drawing up reports on the work done (receipt of receipt of money and the absence of claims to banknotes);
Responsibility for the legality of the transaction.

Therefore, taking into account the list of duties of an agent, the question: "How to become a successful realtor in just two months and create a queue of clients?" for beginners will be somewhat shocking.

Realtor Responsibilities Scheme

Where can you work?

Before becoming a successful real estate agent, it is worth working with an agency. Like any specialty, the profession of a realtor requires mentorship from senior colleagues and the acquisition of proper experience.

Rental housing and commercial real estate

A good start would be the conclusion of residential lease agreements. The sphere of rental housing is characterized by the conclusion of 10-15 transactions per month. But the fees here are low. Daily rent allows you to quickly gain experience, but at the same time is the least profitable. Nevertheless, work in this area will help you quickly gain experience and answer the question: “How to become a private realtor?”.

You will have to work in the field of commercial real estate with office space, warehouses, shops and other similar facilities. The average number of transactions is 4–10 per month. Professionals in commercial real estate must be aware of all decrees allowing its use, and the rules for the operation of non-residential premises and buildings.

Buying and selling real estate

Buying and selling real estate is the most responsible and profitable area of activity for realtors, but the number of transactions even with professional brokers usually does not exceed 2-4 per month. Working in this area will be difficult.

Real estate agents usually specialize either in the sale of apartments in new buildings ("primary") or in the sale of objects of the "secondary" housing market - not new premises ready for living. Professionals in the "primary" work closely with banks, as many buyers need help in obtaining a mortgage loan and carefully check the developer. And resale specialists should be able to find second-hand housing options that best meet the client's requirements. In addition, the identity, adequacy and ownership documents of the seller must be well verified.

Work in the field of sale and purchase of suburban and elite real estate is the most difficult and highly profitable. A realtor working with such housing must, among other things, understand land law, be able to please rich and whimsical clients, find options with a well-equipped entrance and developed infrastructure nearby. All of the above should be in harmony with the surrounding nature and located not too far from the city.

Work alone or for an agency to be successful?

Before becoming a realtor on your own, a novice broker must definitely get a job in a real estate agency. The first few years, beginners learn from experience, master the intricacies of the profession, gain a reputation and clients. Clients will not deal with an unknown newcomer, and a career may end before it even starts.

Benefits of working with an agency:

You only lead clients, lawyers deal with documents;
The employer protects newcomers from "difficult" clients;
No need to bother with taxes, the company will pay them.

When choosing an agency for employment, it is necessary to pay attention to the time of its existence in the market, reputation, working conditions for employees, location, frequency of posting vacancies by the agency.

Before you start working as a realtor on your own, it is worth gaining high-quality real estate experience and building up a client base.

If your success as a real estate agent is undeniable, you might want to consider. After working for several years in this area, you will surely outline the field of activity for the development of your own real estate business, decide on the staff and starting customer base. It will take about 500,000 rubles to open an agency. With a competent approach, the payback will be 6-8 months. The business plan of a real estate agency must necessarily take into account the costs of registering a business, attesting agents, and advertising.

How much does a realtor earn?

Today, the real estate market is built in such a way that it is almost impossible to negotiate the purchase or lease of real estate directly with the owner, since the options that appear instantly fall into the databases of real estate agencies and are available for viewing only with a broker. As a rule, the commission is paid by the buyer or tenant. Therefore, it is even more convenient for the homeowner to arrange viewings with a real estate agent than to answer calls and schedule viewings himself.

The cost of real estate services is 50-100% commission from the monthly cost of housing rental or 2-5% of the amount of the purchase and sale transaction. Each individual real estate agency, like any broker, sets the price of their services individually.

The client pays a commission for the search by a realtor of a suitable option, organization of viewing, participation in the auction, support of the transaction, guarantee of legality.

Of course, the larger the transaction amount, the higher the income. But sometimes agents resort to some tricks that help them close deals and earn less, but more often. For example, for an unremarkable apartment, the owner wants to receive exactly $100,000. The apartment has been put up for sale many months ago. But the realtor has a buyer who is ready to pay 90,000. He organizes viewings of a stagnant apartment with “decoy ducks” who talk about an incredible number of similar offers for 90,000, and the broker voices. Over time, the owner begins to think that indeed his option is cheaper and then the realtor brings a real buyer, closes a long-term deal and receives his commission.

When selling really bad options, professional brokers use a comparative method: two “killed” apartments are offered at different prices, focusing buyers on the obvious advantages of one and the critical shortcomings of the second. A client who wants to acquire square meters will choose something after listening to it first.

Thus, the level of earnings of a professional realtor also depends on creativity and resourcefulness.

How much can a realtor earn?

The realtor's earnings depend on the number of transactions that he concludes. According to statistics in Russia, the salary of real estate agents is 50–60,000 rubles. per month, but these amounts are very approximate and depend on many factors, including the diligence of a particular realtor. The main income is a percentage of the transaction amount.

However, there are realtors who manage to make good money on the provision of related services, such as real estate appraisals. ? - To do this, you must have a higher education in economics or law, then take appraiser courses, join the SRO (self-regulatory organization of appraisers) and get hired as an assistant to an experienced specialist to gain real estate appraisal experience.

A good appraiser earns 40–80,000 rubles. per month or more. This profession is very in demand and promising, so it is worth spending time and money on its development. For appraisers, reputation is also important. Since the specialist is obliged to determine the value of the property as accurately as possible, deliberate overestimation or underestimation of the estimated value may lead to the end of a career in this area.

How to become the best realtor and what to get rid of on the way to success:

We have told you in detail how about how to become a successful realtor and what it will take. If you still decide to master this profession, we wish you success.